Attention: the printing style of these ads resemble to drawing style which draw attention from pet masters
Interesting: the words on ads lead pet masters to think funny because the pet service can substitute doctors to take care of your pet, that is similar to calling a doctor to come to your home and look after your pets.
Reaction: pet masters may buy this service because its bring them convenience and they wanna give their pets the best service.
this ad is talking about smoke, which is dirty like some industrial building emitting air pollutant . If anyone smoke, the one will be damaged and meanwhile damage environment.
The words at the top of the ad reveal a serious fact, warning smokers.
Attention: Three ads can surely attract attention as all these remind people of death and pain and the end of life.
Interesting: smokers will see something they don’t know first, then these unexpected picture will lead them to awesome picture.
Reaction: smokers may think twice before take out the next smoke.
A bank ad tells to businessmen, that you need a good bank service to support operating of their companies. Above this, well-performed bank service help give the faith to customers from business company.
attention: the close capture of wire can draw attention
Interesting: people cannot understand what it is talking about immediately,but can guess it by thinking a while
reaction: people may take this into account
Arial_Adhttp://www.stelzner.com/PDF/Arial_Ad.pdf role of advertising: selling the arial phone target:someone who need to connect with their clients such as busimessman core of the message:you will know how convenient the phone is when you use it ,just like that you can talk with your clients and make you lunch at the same time. USP:this arial phone is very convenient and you can use it anytime and anywhere. tone of voice: relax
role: sell the Nokia mailbox service
target: your relatives or friends lived ,worked far away from you and everyone who have a phone
core: you can send your words and videos as if sending yourself
USP: Nokia service not only can send your words but also your video,or even more you can imgine