Attention: the printing style of these ads resemble to drawing style which draw attention from pet masters
Interesting: the words on ads lead pet masters to think funny because the pet service can substitute doctors to take care of your pet, that is similar to calling a doctor to come to your home and look after your pets.
Reaction: pet masters may buy this service because its bring them convenience and they wanna give their pets the best service.
this ad is talking about smoke, which is dirty like some industrial building emitting air pollutant . If anyone smoke, the one will be damaged and meanwhile damage environment.
The words at the top of the ad reveal a serious fact, warning smokers.
Attention: Three ads can surely attract attention as all these remind people of death and pain and the end of life.
Interesting: smokers will see something they don’t know first, then these unexpected picture will lead them to awesome picture.
Reaction: smokers may think twice before take out the next smoke.
A bank ad tells to businessmen, that you need a good bank service to support operating of their companies. Above this, well-performed bank service help give the faith to customers from business company.
attention: the close capture of wire can draw attention
Interesting: people cannot understand what it is talking about immediately,but can guess it by thinking a while
reaction: people may take this into account
this ad is talking about smoke, which is dirty like some industrial building emitting air pollutant . If anyone smoke, the one will be damaged and meanwhile damage environment.
The words at the top of the ad reveal a serious fact, warning smokers.
Arial_Adhttp://www.stelzner.com/PDF/Arial_Ad.pdf role of advertising: selling the arial phone target:someone who need to connect with their clients such as busimessman core of the message:you will know how convenient the phone is when you use it ,just like that you can talk with your clients and make you lunch at the same time. USP:this arial phone is very convenient and you can use it anytime and anywhere. tone of voice: relax
role: sell the Robinson’s Fruit Shoot Juice
target: youngsters
core: this juice contains what you want to get from fruits.
USP: the juice is more than just a fruit as it can be easier drank.
role: sell the Nokia mailbox service
target: your relatives or friends lived ,worked far away from you and everyone who have a phone
core: you can send your words and videos as if sending yourself
USP: Nokia service not only can send your words but also your video,or even more you can imgine
role of advertising: sell the wine with good taste target: the people who want to drink wine and want to enjoy and show how rich they are but actually not rich core of message: i f you drink Hank’s you can get what you want : honour and afford the “honour” USP: Hank’s can give you a chance to enjoy sweet life and show others :you are different because you can afford high-class enjoyment .
Click to access Previo-CIO-ad.pdf
role of advertising: selling the back up and restoration product
target: the people who work with computer,such as businessman
core of message: when you use the product in computer, you won’t worry about the downtime of computer as the product will back up your work and restore the computer.
USP: the product can provide you a sense of satisfaction and safety when using computer because the product will support the computer system.
TONE: 平淡
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